THE BEACON IDENTITY
Beacon Academy
A school that's doing incredible things to change Boston's systemically unjust educational system deserves bold, unapologetic and empowering identity language.
Positioning Statement
Beacon Academy uniquely challenges the achievement gaps in Boston by emboldening intelligent and determined urban students to push past limitations, forge a lifelong community, and achieve their full potential in competitive high schools and colleges, and in all opportunities throughout life.
Manifesto
There is intelligence in underprivileged communities. Talent in tough neighborhoods. Determination in disadvantaged populations. There are young minds seeking to be more than what society has told them they can be. There are impassioned students determined to succeed, no matter their circumstances. They vigorously pursue education, challenge stereotypes, and push past limitations to thrive as intellectuals and change the trajectory of their lives forever. They hunger to find opportunity and create a supportive community—demanding action—and will not stop until they achieve their full potential.
They are the empowered. They are beacons of success. They are the bright, bold minds of Beacon Academy.
Alumni Anthem
Behold the determined dreamers growing up in disadvantaged communities. Talented freethinkers studying in tough neighborhoods. They are the promise in overlooked places. Spirit in situations of struggle. They are the stereotype breakers. Idea challengers. Full-potential seekers. They are the unmatched achievers who hunger for education. For opportunity. For success.
They are those who refuse to give up when life has been everything but easy. Who are driven to build a life without limits. Who ache to create a supportive community. Who fiercely believe in themselves and their bright futures. They’re go-getters committed to take action. Emboldened to overcome injustice. Empowered to be more.
Behold these bright minds capable of achieving all to which they aspire.
Behold these special young leaders changing the trajectory of their lives.
Behold the Beacons.